Automate the boring, keep the craft
Software should absorb the repetitive work — resizing, reformatting, reconciling — and hand the interesting decisions back to you.
It started with a simple, annoying truth: the hardest part of shipping an app isn't building it— it's everything between the finished binary and the store.
Dipojjal is the founder of Push My App, the app store listing manager for indie developers. He writes the guides and playbooks on this blog based on actual App Store Connect and Google Play Console submissions, rejection letters, and review escalations — not recycled ASO theory.
Before Push My App he spent years building and shipping software products, which is where the frustration that eventually became Push My App started. If you are an indie developer preparing a release and you would like another pair of eyes on your metadata or reviewer response, reach out.
None of the launch grind is hard. All of it is slow, repetitive, and easy to get wrong at 2am before a deadline. So we built the tool we wished existed — one workflow that takes a finished build and walks it all the way to “live,” with AI handling the writing and the pixel-pushing.