App Store Subtitle Helper

Write a stronger App Store subtitle in 30 characters. Pick a proven pattern, watch the live character count, and follow best-practice guidance built for ASO.

Your subtitle

App Store · 30 characters max

0/30

Apple indexes the subtitle for search. Pack a keyword that isn’t already in your app name.

Pick a proven pattern

Formula

{Benefit} for {Audience}

Best for

Tools and productivity apps. Names the end state and targets the buyer in one line.

Examples

Faster shipping for indie devs

30/30

Budgeting made simple for teens

31/30

AI that writes for solopreneurs

31/30

What makes a good App Store subtitle?

30 characters, hard limit. Apple truncates anything longer on the listing. Google Play has no subtitle — this is an App Store-only field.
Apple indexes it for search. Unlike promotional text, the subtitle affects your search ranking. Pack a keyword that isn’t already in the app name.
Complement the name, don’t repeat it. If the name is “Notion”, the subtitle should tell a first-time visitor what Notion does (“Notes, docs, and projects”) — not say “Notion app.”
Avoid superlatives Apple will reject. “#1,” “best,” “top,” and “award-winning” get flagged unless you can prove them. Pricing references (“free,” “$0”) are also risky.
One subtitle per locale. If you publish in multiple languages, localize the subtitle — don’t machine-translate. Push My App regenerates subtitles with locale-aware keywords as part of its translator feature.